Tentcards are small cards that provide information about products and services. They can be used to improve the customer experience and increase sales in retail settings. Tent cards are also known as product cards, shelf talkers, or floor strips.
What is a tent card?
A tent card is a small piece of paper, often placed at the top of a product. It can be used to promote or describe a product and can also tell a story about the product. Tent cards are often used in conjunction with other promotional materials such as posters, brochures and catalogues.
What are the main uses of tent cards?
Tent cards are used for a variety of reasons, so it’s important to be clear about the purpose of your tent card before you design it. Here are some common uses:
- To direct customers to a specific product
- To draw attention to a product (e.g., “This is our hottest seller!”) or brand
- To provide more information on a product (e.g., “We have three versions of this bag-for-life.”)
How should I design my tent card for maximum effect?
If you’re not a designer, don’t worry: tent cards don’t have to be super complex. You can always keep it simple and just use a single line of text. If you do want to get creative, here are some things to keep in mind as you’re deciding how to design your tent card:
- Clear and concise language is key! You want people who see your tent card to understand exactly what they’re looking at and what it offers them.
- Use a clear logo that customers associate with your brand
- Include pictures of the product or service being offered so customers know what they can expect from it (e.g., if it’s an event flyer for tickets)
- Include a description of the product or service being offered so customers know more about what they’re getting out of their purchase/attendance (e.g., if it’s an event flyer for tickets)
- Call out any special promotions associated with the event/product, especially if there will be limited quantities available (e.g., if it’s an event flyer for tickets). This may also include information about ticket prices, where guests can buy them online, etc.)
Tent cards can be used to improve the customer experience and increase sales in retail settings.
Tent cards can be used to improve the customer experience and increase sales in retail settings.
Tent cards are a great way to display information, promote products and specials, or highlight any other items you would like customers to know about.
We hope that we’ve given you some insight into the world of tent cards. We know that they can seem intimidating at first, but once you start using them regularly and see how much better your customers’ experience is with them, you won’t be able to stop!
