The beverage packaging industry is one of the largest in the world, and it is growing rapidly. The demand for beverage packaging as a whole is expected to continue its upward trend, and Sustainability will play an ever more important role in how companies choose to package their products. We’ve seen a dynamic shift in the way brands today look at packaging innovation. From custom materials, substrates, and finishes to special effects like sparkles and textures. Not to mention the rise of functional features like easy open or peel-off coupons; beverage packaging has come a long way from its humble beginnings.”
The demand for beverage packaging as a whole is expected to continue its upward trend, and Sustainability will play an ever more important role.
Beverage packaging as a whole is an enormous industry. In 2017, the global beverage packaging market reached $255.3 billion in value and it’s expected to grow even more in the future. The impact of sustainability on this industry will be key for success in the future.
Sustainability is important for many reasons:
- for the environment
- for consumers (people who buy your products)
- for businesses (companies that make your products)
We’ve seen a dynamic shift in the way brands today look at packaging innovation. From custom materials, substrates, and finishes to special effects like sparkles and textures. Not to mention the rise of functional features like easy open or peel-off coupons; beverage packaging has come a long way from its humble beginnings.
- Custom Materials, Substrates, and Finishes: Beverage packaging has seen a dynamic shift in the way brands today look at packaging innovation. From custom materials, substrates and finishes to special effects like sparkles and textures. Not to mention the rise of functional features like easy open or peel-off coupons; beverage packaging has come a long way from its humble beginnings.
- Functional Features: Today’s consumers want new and exciting materials that add value to their purchase experience. This is why many brands are looking for ways to make their packages stand out on store shelves or via digital platforms. Brands such as Coca Cola have been incredibly successful with this strategy by adding peel-off coupons as part of their package design which gives customers an incentive to buy more than just one unit during each shopping experience.*
The most noticeable effect of COVID-19 on the beverage packaging market is that it accelerated the shift from in-store shopping to eCommerce.
The most noticeable effect of COVID-19 on the beverage packaging market is that it accelerated the shift from in-store shopping to eCommerce.
This shift started with a lack of demand for their product, but it was accelerated by the spread of COVID-19.
When people got sick, they stopped drinking soda and beer; when they couldn’t get to stores to buy bottled water or other beverages, they turned to eCommerce instead.
Some producers have even stopped producing shipping packages entirely due to a lack of demand for their product. This leaves other companies with less space in the supply chain which drives prices up as well as delays shipments.
Beverage packaging isn’t just important to the beverage industry; it’s a large part of many other industries (the food, pharmaceutical and cosmetics industries, for example). When you look at how much money is spent on packaging every year it becomes clear why finding new ways to package drinks is so important.
During this time, people are using more plates and eating more often together at home than they usually would, meaning they must buy new plates more frequently.
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Beverage packaging is likely to become more sustainable and special-effects driven in the next ten years.
Beverage packaging is likely to become more sustainable and special-effects driven in the next ten years.
- The demand for beverage packaging is expected to continue its upward trend, driven by a growing global population, increasing disposable income and changing consumer preferences.
- Sustainability will play an ever more important role in beverage packaging as consumers look for ways to reduce their environmental footprint. Today’s consumers are becoming increasingly sophisticated regarding ecological impact and are demanding brands take responsibility for the footprint of their products from cradle to grave (C2G). They want brands that provide clear information about the materials used in their packaging along with easy access to recycling programs or other sustainability initiatives they can support through buying decisions (C3G).
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Conclusion As we can see, beverage packaging is a dynamic and exciting industry. The demand for beverage packaging as a whole is expected to continue its upward trend, and Sustainability will play an ever more important role. We’ve seen a dynamic shift in the way brands today look at packaging innovation. From custom materials, substrates, and finishes to special effects like sparkles and textures. Not to mention the rise of functional features like easy open or peel-off coupons; beverage packaging has come a long way from its humble beginnings. The most noticeable effect of COVID-19 on the beverage packaging market is that it accelerated the shift from in-store shopping to eCommerce. Some producers have even stopped producing shipping packages entirely due to a lack of demand for their product This leaves other companies with less space in the supply chain which drives prices up as well as delays shipments during this time people are using more plates and eating more often together at home than they usually would meaning they must buy new plates more frequently.
